Google Touts Alternative to Crumbling Third-Party Cookies
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. “It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies,” Google’s Group Product Manager for User Trust and Privacy Chetna Bindra wrote in the company’s Ads & Commerce blog. “When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started […]