E-COMMERCE GONE WILD How to Go Viral: E-Commerce Marketing Strategies
Once you’ve started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It’s important, therefore, to have a balanced and far-reaching strategy — one that’s just as […]
Conversational Marketing: The Next Phase of Customer Engagement
With the continued emergence of new technology and channels including social media, mobile, avatars and more, the relationship between brands and their customers and prospects has been changed forever. It’s interesting to consider the role of technology in these increasingly dynamic relationships. For some, it’s been an inhibitor; for others, a great catalyst. Enterprise marketing […]
4 Marketing Strategies That Can Boost B2B Sales: Study
Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination […]